North America Cold Pressed Juices Market: The Clean Label Revolution
The North America Cold Pressed Juices Market is rapidly expanding, fueled by a consumer-led clean label revolution. Modern consumers, especially millennials and health-conscious individuals, are actively abandoning traditional sugary sodas and pasteurized juices in favor of minimally processed, preservative-free beverages. Cold-pressed juice, which uses a hydraulic press to extract liquid without heat, retains more vitamins, enzymes, and natural flavors, positioning it as the gold standard for raw freshness and superior nutritional quality. This focus on natural nutrition and transparency is a core driver for the market’s substantial growth.
A major trend propelling the market is the rising demand for functional beverages that support specific health and fitness goals. Consumers in North America, increasingly prioritizing digestive health and active lifestyles, are gravitating towards cold-pressed juices that go beyond simple hydration. This has led to the popularity of mixed fruit and vegetable blends, often fortified with "superfoods," herbs, and adaptogens like turmeric…